{"id":3934,"date":"2019-10-02T04:46:33","date_gmt":"2019-10-02T04:46:33","guid":{"rendered":"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3934"},"modified":"2019-10-03T03:45:57","modified_gmt":"2019-10-03T03:45:57","slug":"strategi-komunikasi-pemasaran-terpadu-dalam-mempromosikan-bandara-internasional-sultan-aji-muhammad-sulaiman-balikpapan-melinda-chairul-aftah-annisa-wahyuni-arsyad","status":"publish","type":"post","link":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3934","title":{"rendered":"STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN (Melinda, Chairul Aftah, Annisa Wahyuni Arsyad)"},"content":{"rendered":"<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Oct 2, 2019 @ 4:46 AM<\/strong> <br \/>\nIP: <strong>110.139.152.24<\/strong> <\/p>\n<ul id=\"fm-summary-multi\">\n<li id=\"fm-item-judul\">Judul artikel eJournal: <strong>STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN<\/strong><\/li>\n<li id=\"fm-item-pengarang\">Pengarang (nama mhs): <strong>Melinda, Chairul Aftah, Annisa Wahyuni Arsyad<\/strong><\/li>\n<li id=\"fm-item-abstrak\">Abstrak (max. 1600 huruf atau 250 kata): <strong>Tujuan penelitian ini adalah Untuk Mengetahui Strategi Komunikasi Pemasaran Terpadu dalam mempromosikan Bandara Internasional \u201cSultan Aji Muhammad Sulaiman\u201d Balikpapan. Jenis Penelitian yang digunakan adalah metode penelitian deskriptif kualitatif. Fokus penelitian pada penelitia ini adalah bagaimana Stategi Komunikasi Pemasaran untuk mempromosikan Bandara Internasional \u201cSultan Aji Muhammad Sulaiman\u201d Balikpapan melalui elemen &#8211; elemen Bauran promosi yaitu Iklan (Advertising), Pemasaran Langsung (Direct Marketing), Internet Marketing (Interactive Marketing),Promosi penjualan, dan Humas\/Publikasi. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi. Dalam penelitian ini peneliti menggunakan key informant dan informan Communication and Legal Section Head Division dari di PT. Angkasa Pura I cabang Kota Balikpapan untuk dijadikan narasumber. Teknik analisis data yang digunakan adalah analisis data model interaktif yang dikembangkan oleh Miles dan Huberman.<\/strong><\/li>\n<li id=\"fm-item-katakunci\">Kata kunci (max. 80 huruf atau 10 kata): <strong>Komunikasi Pemasaran Terpadu, Bauran Promosi, Communication and Legal Section He<\/strong><\/li>\n<li id=\"fm-item-nim\">NIM: <strong>1302055068<\/strong><\/li>\n<li id=\"fm-item-angkatan\">Angkatan (tahun masuk, mis. 2009): <strong>2013<\/strong><\/li>\n<li id=\"fm-item-prodi\">Program Studi: <strong>Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-sumber\">Sumber tulisan: <strong>Skripsi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">Pembimbing: <strong>Chairul Aftah, S.IP.,M.IA &amp; Annisa Wahyuni Arsyad,S.IP.,M.M<\/strong><\/li>\n<li id=\"fm-item-namaejournal\">Nama eJournal: <strong>eJournal Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-volume\">Volume: <strong>7<\/strong><\/li>\n<li id=\"fm-item-nomor\">Nomor: <strong>4<\/strong><\/li>\n<li id=\"fm-item-tahun\">Tahun: <strong>2019<\/strong><\/li>\n<li id=\"fm-item-filedoc\"><\/a><\/strong><\/li>\n<li id=\"fm-item-filepdf\">File artikel eJournal (format .PDF, max. 5 Mb): <strong><a class=\"fm-download-link\" href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/wp-content\/uploads\/2019\/10\/JURNAL (10-02-19-04-46-32).pdf\">JURNAL (10-02-19-04-46-32).pdf (270 kB)<\/a><\/strong><\/li>\n<\/ul>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Submitted by: , On: Oct 2, 2019 @ 4:46 AM IP: 110.139.152.24 Judul artikel eJournal: STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN Pengarang (nama mhs): Melinda, Chairul Aftah, Annisa Wahyuni Arsyad Abstrak (max. 1600 huruf atau 250 kata): Tujuan penelitian ini adalah Untuk Mengetahui Strategi Komunikasi Pemasaran Terpadu dalam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3934","post","type-post","status-publish","format-standard","hentry","category-vol-7-no-4"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3934"}],"version-history":[{"count":1,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3934\/revisions"}],"predecessor-version":[{"id":3936,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3934\/revisions\/3936"}],"wp:attachment":[{"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}